Business events offer a whole host of different benefits to savvy business owners, from keeping up to date with the latest industry news to providing the opportunity to win new business.
Many professionals don’t realize the number of opportunities that come with meeting other like-minded business professionals. The truth is that networking is a simple way to increase your business’s success.
With this in mind, we look at the 7 compelling reasons why you should be attending business events.
1. You can source new clients
One of the main reasons why businessmen and women attend events is to scout out potential clients. From trade shows to business breakfasts, networking allows you to introduce yourself to potential customers in a professional environment with no distractions. Many networking groups host regular events, where you have the opportunity to build real connections. Customers are more likely to choose a business they know and respect, which is the basis of networking.
2. You’ll meet potential business partners and collaborate
Networking isn’t just a way to source new clients. By building connections through attending events, you could find new business partners or collaborate with other companies. Alongside finding what works for you, these events are also about seeing how you can help other businesses, which could be through passing referrals or joining forces on a project.
3. You’ll keep up-to-date with business news and developments
By meeting other professionals, you can share advice and increase learning. Business events give you the tools to keep up-to-date with industry news and developments, while providing a hub of knowledge which you can tap into. Whether you’re attending industry-specific events or not, you can broaden your skills on business in general and receive guidance from other successful professionals.
4. You’ll increase your motivation to work
Interacting with new people and being in a different environment can actually make you happier. Did you know that the brain releases dopamine when meeting new people? By being away from the daily routine, you will return more motivated to succeed. You might even enjoy yourself!
5. You can see what the competition are up to
By attending industry-specific trade shows or meetings, you can see how your competitors work, and subsequently take ideas back to the office. Maybe they’ve launched a new product or department? By comparing how your competitors do things, you can benchmark against your own overall success.
6. You’ll improve work processes
Being in an environment with other successful businessmen and women will give your ideas on how to improve work processes. Not only can you share knowledge and advice, but you can learn from another company’s mistakes and triumphs, get new insights and improve operations.
7. You’ll open new doors
One of the best things about attending business events is the opportunities it can bring. This could be in the form of invitations to other events or workshops, increasing your visibility and presenting or speaking to an audience.
What to remember when networking
Make sure you leave with people knowing who you are, what you do and your company name. The way to do this is to perfect your conversation, introduce yourself clearly and adopt a friendly yet professional approach. Remember you are building your personal brand as well as your company’s!
Take business cards
Your business cards should represent your brand well and have the correct information detailed. Don’t forget to give them out and collect others people’s.
Make sure your LinkedIn profile is up to date
While it’s still useful to carry business cards, some people now prefer to connect with each other online instead. So make sure your LinkedIn profile is up to date and your smartphone is fully charged before you attend any events.
Know what you’re selling
It’s important to get across your expertise but not sound too technical. If you’re sending another member of staff to an event, make sure they know about the products and services in detail.
Many networking events have social media accounts that keep the conversation going. By interacting with these, you can increase brand awareness online.
Follow up within three days
Send a ‘it was nice to meet you’ email to those you met while networking and call potential clients within three days. Otherwise you may be forgotten!
Alpha Limousine encourages business events participation and made a short calendar of business Events in Tampa Bay this fall. So choose your business events and book your executive limousine transportation.
Live2Lead: Tampa Bay 2016 – October 7, 2016 – October 27, 2016
Learn from world-class leadership experts and return to your office ready to implement your new action plan and lead with renewed passion and commitment.
Author and leadership guru Dr. John C. Maxwell will share tips and strategies with Tampa Bay area aspiring, emerging and experienced leaders to help them become more effective in leadership and in life. The event takes place in three locations, beginning at 8:30 a.m. on October 7th in Hillsborough, in Pinellas on October 21st, and in Pasco on October 27th.
During Live2Lead: Tampa Bay 2016, Maxwell will deliver a special message via broadcast, along with several national leaders: Liz Wiseman, speaker, author, and president of the Wiseman Group; Dan Cathy, chairman, president, and CEO of Chick Fil-A; and Simon Sinek, author and leadership authority.
Florida Center for Cybersecurity Third Annual Conference – October 25, 2016
The Florida Center for Cybersecurity’s Third Annual Conference will bring together experts, students and stakeholders from industry, government, the military and academia to exchange ideas, network and explore innovative approaches to counter cyber threats. This year’s conference, held at the Tampa Convention Center, promises even more opportunities to learn, share and connect, featuring:
- Keynote presentations by industry leaders Scott Charney, Vice President of Microsoft’s Trustworthy Computing Group, and Art Coviello, Executive Chairman (retired) of RSA, The Security Division of EMC
- Cyber challenges and a capture the flag competition
- Live demonstrations and exhibitions
- The daylong conference is held in conjunction with National Cyber Security Awareness Month.
Tampa Hillsborough EDC 2016 Annual Meeting – October 25, 2016
The EDC’s Annual Meeting has risen to the top of the list of must-attend events for Tampa Bay’s business and community leaders. This event promises another great time of celebrating and networking with our 2016 event. Mark your calendars for Tuesday, October 25 from 4:30 p.m. to 8:30 p.m. at Amalie Arena.
This year’s theme, THRIVE, focuses on all of the great aspects of working and living in Hillsborough County and what makes the energy and dynamism here different than anywhere else.
Choose Bay Executive Travel
As the oldest and most respected limousine company in the Tampa Bay area, Alpha Limousine has the depth of experience to offer you outstanding corporate limousine services at a fair price.
Book now and attend your chosen business event this fall.